The name Azalea reflects more than a flower, it's a symbol. Blooming in sunny lands, the Azalea flower stands for thoughtfulness, kindness, positivity, success, and joy. That is who we are.

The flower resembles constant blooming changes, in colors, in shapes and in being which reflects our brand always blooming in the direction of fashion, its dynamic, uplifting and exciting to be a part of. In different Azalea Designs, started in 2015, is about building community, celebrating female confidence, and offering garments that honor every body, every style, and every story.

The brand ensembles a go-to stable wear for multiple occasion, a chic wear for both formal informal events, whether it is a conference, a party or a gathering, it will make you stand out.

The creative director behind the brand is Hamda, a fashion entrepreneur driven by an artistic approach to redefine traditional modernity. Hamda’s design direction is driven by innovative approach to explore different patterns and tells a story through her collection.

Azalea Designs has also gained recognition in regional media, including a feature in November 2025 by Raya Newspaper titled “Hamda Al Dosari: Designs that Unite Heritage and Modernity with a Vision for the Contemporary Woman”, which highlighted the brand’s growth since 2015 and its unique approach to merging traditional elements with modern elegance. This feature reflects the brand’s rising presence across fashion publications and its influence within the regional style landscape.

Azalea Designs continues to grow and evolve, and we are excited for the future as we explore new ideas, silhouettes, and stories through fashion. We hope you enjoy our collections as much as we enjoy creating them, and that each piece becomes part of your own expression, confidence, and journey.